Tag Archives: brochures

Why aren’t I getting viewings?

It’s very frustrating when you aren’t getting viewings.  I spoke to a lady this week who has only had one viewing in three years!  Much more common is for sellers to contact us when they haven’t had a viewing for … Continue reading

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How big should your brochure be?

Sometimes I look at a client’s property brochure in despair.  It can be a beautiful, rambling country house full of character, and for reasons only known to the estate agent in question, he is attempting to market it with a … Continue reading

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Floorplans – do we need them?

Floorplans are a relatively new addition to property details.  Originally they were only made available for either very grand homes, or new builds.  Now much more prevalent and even the humblest of studio flats usually have a floorplan on the … Continue reading

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Lessons from Wimbledon: #2 Innovate

Continuing our Lessons from Wimbledon lessons – today, lesson number 2. The top tennis players are creative in their game.  They innovate continually, coming up with new moves, slices, serves and techniques in a constant effort to improve their game. … Continue reading

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Good copy… bad copy – 5 ways to make your description stand out

When a house is being described in print or online, the words used can either have the effect of making a reader switch off, or else making the house lift off the page, and come alive.  The difference between telling … Continue reading

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Leave something to the imagination – a lesson from Princess Kate

Did you see the Royal Wedding? If you’re anything like me, you were eagerly awaiting that first magical glimpse of Kate’s dress.  For months, it has been the subject of conjecture and rumours, and still managed to end up a … Continue reading

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A snail mail tale

I called an estate agent today to assess, for my client, the way they handled my request (we do this often at HomeTruths – see Mystery Shopping).   I explained that I had seen a property on their online listing and … Continue reading

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“Hard copy brochures? It’s the 21st Century!”

I don’t know about you, but still I get excited about the post arriving. The satisfying thud it makes when it hits the doormat is a very welcome sound, and I often stop whatever it is that I’m doing and … Continue reading

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Brochures, details and particulars

Way back in the olden days, estate agents would offer a double-sided A4 sheet of typed information to market a property, complete with two or three stuck-on photographs measuring 3.5” x 5”.  These were referred to as ‘particulars’ or sometimes … Continue reading

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