Tag Archives: description

What Sam did last weekend

How viewings can go wrong Last weekend, my husband and I went house hunting.  We move house around every two years, so it isn’t entirely unusual, but it did highlight for me (yet again) the problems faced by viewers today.  … Continue reading

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Good copy… bad copy – 5 ways to make your description stand out

When a house is being described in print or online, the words used can either have the effect of making a reader switch off, or else making the house lift off the page, and come alive.  The difference between telling … Continue reading

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Copy that crackles with emotion

When an estate agent describes a house he’s selling, in a brochure or online, you’ll see he uses words that are found almost nowhere else in the English language: “benefiting from”, “dual aspect lounge” or “located in a premier turning” … Continue reading

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