Tag Archives: marketing

I thought your area was quiet? Avoid the commute, and other stories…

When it comes to potential buyers viewing your home, you may think any time is best. If your home is in tip top condition, what’s the problem? While your home may be a glowing example of property perfection, there are … Continue reading

Posted in Property marketing | Tagged , , | Leave a comment

Wall of Shame – Delightful carpets!

When people are putting their home up for sale, they might love their style, but not everyone will love it back. One of the first things buyers will notice when they come into a room, is the carpet – especially … Continue reading

Posted in Wall of Shame | Tagged , , | Leave a comment

Let their eyes do the walking; provide a floorplan

In the day and age when there are a multitude of properties to choose from in estate agent windows and on property websites, a floorplan can really make or a break a decision to view a property. People like to … Continue reading

Posted in Property marketing | Tagged , , | 2 Comments

Rightmove added features – are they worth it?

If, like me, you spend many happy hours browsing Rightmove, you can’t have failed to notice the fact that some properties are featured at the top of each page of search results, and others are are given added emphasis, with a … Continue reading

Posted in Property marketing, Selling | Tagged , , | Leave a comment

7 Questions to Ask Your Estate Agent

If your house has been on the market for more than three months, there are some questions you need to ask your estate agent to find out why it hasn’t sold so far, and what to do about it.  A … Continue reading

Posted in Property marketing, Selling | Tagged , , , | 4 Comments

13 Creative ways to make your for sale board work harder

Your for sale board is probably the most important part of your marketing campaign when you are selling your house. It shows your neighbours that your house is for sale, and they will naturally tell anyone they think might be … Continue reading

Posted in Calling all Estate Agents, Property marketing, Thoughts | Tagged , , , | Leave a comment

From the Archives – The Carlsberg Estate Agent

Remember the ad?  “Carlsberg don’t make flatmates, but if they did, they’d probably be the best flatmates in the world”.  Well, do you have a Carlsberg estate agent?  Let’s see what they might look like: Their offices would be open … Continue reading

Posted in From the archives, Property marketing, Selling, Thoughts | Tagged , , , | Leave a comment

Insights from Estate Agency of the Year 2011: Part 3

Today’s post covers the presentation given by one of the guest speakers from the Estate Agency of the Year Awards 2011.  Peter Fisk is Founder and CEO at GeniusWorks, a leading marketing and branding company, and introduced some challenging ideas to an … Continue reading

Posted in Calling all Estate Agents, Selling, The Market | Tagged , , , , , | 3 Comments

How many photos is too many?

A gentleman called me recently, and asked me this very question: “How many photos of my house online is too many?” “How many do you have?” I asked him. “77″ came the reply. Yes, if you’re wondering, 77 photos is … Continue reading

Posted in Selling, Thoughts | Tagged , , , , | Leave a comment

How it all began

Once upon a time, a long, long time ago, I was working with a developers, sourcing properties for him, when I got a call out of the blue from John, a friend of a friend. “Can you help me?” he … Continue reading

Posted in Thoughts | Tagged , , , | Leave a comment