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Read the BlogApril 22nd, 2013
Have you heard of guerrilla marketing? The term was coined and[...]
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Tag Archives: online advert
If your house has been on the market for more than three months, there are some questions you need to ask your estate agent to find out why it hasn’t sold so far, and what to do about it. A … Continue reading
When clients come to HomeTruths because they can’t sell their house, the first place I look for clues as to why this is happening, is their marketing. Now, anyone who has been reading my blog for any length of time … Continue reading
No, I’m not being personal, I’m talking about your online property advert! Take a moment to find your house on Rightmove or one of the other property portals, and tell me what can see, without scrolling down the page. Web … Continue reading
“Price on application” is a tag applied to some properties on the market, the price of which, for one reason or another, the agent or owner wants to keep secret. The theory is that an interested buyer will make the … Continue reading
When a potential buyer sees a photograph of your house, they will have an emotional reaction to it, to some degree. The reaction may be positive or negative; it may be indifference, which will probably cause them to dismiss your … Continue reading
A gentleman called me recently, and asked me this very question: “How many photos of my house online is too many?” “How many do you have?” I asked him. “77″ came the reply. Yes, if you’re wondering, 77 photos is … Continue reading
When a house is being described in print or online, the words used can either have the effect of making a reader switch off, or else making the house lift off the page, and come alive. The difference between telling … Continue reading