Tag Archives: online advert

7 Questions to Ask Your Estate Agent

If your house has been on the market for more than three months, there are some questions you need to ask your estate agent to find out why it hasn’t sold so far, and what to do about it.  A … Continue reading

Posted in Property marketing, Selling | Tagged , , , | 4 Comments

Do it your way!

When clients come to HomeTruths because they can’t sell their house, the first place I look for clues as to why this is happening, is their marketing.  Now, anyone who has been reading my blog for any length of time … Continue reading

Posted in Property marketing, Selling | Tagged , , | 1 Comment

Where’s your fold?

No, I’m not being personal, I’m talking about your online property advert! Take a moment to find your house on Rightmove or one of the other property portals, and tell me what can see, without scrolling down the page.  Web … Continue reading

Posted in Selling | Tagged , , , | Leave a comment

Price on Application? Forget it.

“Price on application” is a tag applied to some properties on the market, the price of which, for one reason or another, the agent or owner wants to keep secret.  The theory is that an interested buyer will make the … Continue reading

Posted in Property Prices, Selling | Tagged , , , | 2 Comments

Let Buyers See Your Front Door

When a potential buyer sees a photograph of your house, they will have an emotional reaction to it, to some degree.  The reaction may be positive or negative; it may be indifference, which will probably cause them to dismiss your … Continue reading

Posted in Property marketing, Selling, The Science of Selling Houses | Tagged , , , | 5 Comments

How many photos is too many?

A gentleman called me recently, and asked me this very question: “How many photos of my house online is too many?” “How many do you have?” I asked him. “77″ came the reply. Yes, if you’re wondering, 77 photos is … Continue reading

Posted in Selling, Thoughts | Tagged , , , , | Leave a comment

Good copy… bad copy – 5 ways to make your description stand out

When a house is being described in print or online, the words used can either have the effect of making a reader switch off, or else making the house lift off the page, and come alive.  The difference between telling … Continue reading

Posted in Selling, Thoughts | Tagged , , , , | Leave a comment

What’s your headline?

Is your house for sale?  Log on to Rightmove and enter your area in the seach box.  When your property appears in the list, what does your summary say?  Is it a wordy description full of agent-speak, or a snappy … Continue reading

Posted in Property marketing, Selling | Tagged , , , | Leave a comment