Tag Archives: sale strategy

Our fees – reassuringly expensive

Our service is expensive.  It’s expensive because we’re not only the best at what we do, but that we consistently prove this fact.  Currently, the national average asking price to sale ratio is 92.5%.  We sell our clients for on … Continue reading

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12 Guerrilla Marketing Tips to Help You Sell

Have you heard of guerrilla marketing? The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing and was invented as an unconventional system of promoting something, that relies on time, energy and imagination rather than a big marketing … Continue reading

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Lessons from Wimbledon: #5 Trust your coach

Continuing our Lessons from Wimbledon lessons – today, our final lesson number 5. However on top of their game tennis players are, they will always defer to their coach for advice and, well, coaching!  They put their trust and faith … Continue reading

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Lessons from Wimbledon: #4 Compete

Continuing our Lessons from Wimbledon lessons – today, lesson number 4. The top tennis players are exceptionally competitive.  Think of the Williams’ sisters, or Nadal – to them, winning is everything.  Coming second is no consolation – it just means … Continue reading

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Lessons from Wimbledon: #2 Innovate

Continuing our Lessons from Wimbledon lessons – today, lesson number 2. The top tennis players are creative in their game.  They innovate continually, coming up with new moves, slices, serves and techniques in a constant effort to improve their game. … Continue reading

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How do we select the right agent for you?

We’re often asked in an initial consultation, “which agent would you recommend?” There are two answers to this question, and neither is what the homeowner is hoping for!  Firstly, we don’t yet know without conducting a considerable amount of investigation … Continue reading

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Who is your agent working for?

When you first sign up with your estate agent, if they are doing a good job, you feel special.  After all, they really wanted to be instructed to sell your house, perhaps against stiff competition, and so they almost certainly … Continue reading

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Know your buyer

Who will buy your house? Most sellers, when asked this question, will respond with something to the effect that their house holds mass appeal. I think this point of view could cost you an early sale. Have you heard the … Continue reading

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I’m not a House Doctor!

When I tell people what I do, they often respond with “oh, a house doctor”.  But I’m not.  A house doctor, or home stager as they are probably more accurately called,  dress a house for sale or for rent.  They … Continue reading

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