This great post is courtesy of Bronwyn Durand, director of JupiterJasper
A home is another member of your household. It’s the scene for dramas and joys, of discoveries and growth and change of people – of families. Your story is ready to be played on elsewhere, but this home needs another family to appreciate all it has to offer.
But who should buy your house? If you start to understand who will recognise the potential and appeal of your house, what you show them, (or what you get the estate agent to show them) takes on a different tack; it’s now about why this could be a home, rather than a house. Suddenly it’s about what makes the house magic and special, and having a role to play in people’s lives.
Is it great for socialising, or bonding the members of your family over meals? Is the kitchen a place for experimentation and baking, or convenience and ease? Where would you sit and have morning coffee? Could you snooze in a chair here in the last of the autumn sun? Is this a great baby room, or a gem of a spare room? How long has the house lived? What kinds of character does it offer hidden away – or proudly on view, and how will this matter to who lives there? Why should they buy this house and have it for 20 years?
When a buyer’s imagination is captured – the curve of the staircase, the real wood floor, working fire place in the snug living room…family meals and discussions or dinner party occasions…the rooms tucked away perfect for teenage loud music or study…the outstanding school a short walk away, or the unbelievable little Italian place around the corner – magic can happen.
There is nothing quite like the hunt for a new home. The exhilaration (the bathroom was gorgeous!), the frustration (will this ever be over?), and often complete disappointment (how can they call that a kitchen?), offer quite a journey. What about your home can create that oasis – the one that gets the heart fluttering – the inner voice that says – this the one?
Bronwyn Durand runs JupiterJasper, and On-demand Marketer service for small businesses. JupiterJasper acts as your marketer as and when you need it – from strategic development, creative and campaign management, across all aspects of small business marketing including the traditional, web based and making the things you do everyday as a business, do the best marketing job possible.